Every Cup Has a Climate Story

Image of two cats in Himachal, Taken by Rajneesh

This Image was taken byRajneesh.

Climate change is reshaping the future of coffee. Rising temperatures, unpredictable rainfall, droughts, pest outbreaks, and sea-level changes are putting one of the world's most loved beverages at risk. Today, nearly 60% of all coffee species are threatened with extinction — one of the highest risk levels recorded for any plant group.

At neutral Cup, we believe every brew should tell a deeper story. Inspired by IUCN Red List data, our packaging highlights India's threatened wildlife to build awareness about their fragile status.

- Very Strong / Strong — Critically Endangered species
- Medium — Endangered species
- Mild — Vulnerable species

Climate projections show that nearly half of today's coffee-growing land could become unsuitable by 2050, while almost 28% of coffee species do not exist in protected areas at all.

Our Commitment: Building Green Corridors

Every purchase you make helps fund the creation of green corridors.

Your cup isn't just coffee. It's a step toward reconnecting forests and protecting species.

Learn more: www.iucnredlist.org