Sourcing and retailing the finest tea and coffee beans — from origin to your cup.
Gray Cup operates as both a sourcing company and a retail company. We work directly with growers to source premium tea and coffee beans, and we bring those products to consumers and businesses who care about quality and transparency. We also provide tech solutions for farms and D2C brands built around the real challenges of the coffee supply chain.
Sourcing
Partnering directly with farms and estates to source traceable, high-quality tea and coffee beans.
Retail
Bringing exceptional beans directly to consumers and businesses who value origin and craft.
Tech Solutions
Management tools, D2C infrastructure, and digital operations built for the tea and coffee supply chain.
Tools for Farms & D2C Brands
From growing and exporting coffee to running a direct-to-consumer brand, we build technology around the real challenges of the supply chain.
Yield & Harvest Analytics
Track harvest volumes, predict yields by lot, and monitor per-hectare output across seasons.
Origin & Traceability
Lot-level records tied to farm location, processing method, and export documentation.
Quality Control & Grading
Log cupping scores, defect rates, and moisture readings per batch across stations.
Inventory & Stock Management
Real-time visibility from cherry to export-ready bags across your warehouse.
Export & Compliance Docs
Phytosanitary certs, ICO forms, and buyer contracts — organized and audit-ready.
Worker & Labour Tracking
Picker counts, wages, and payroll simplified for seasonal labour across estates.
Infrastructure & DevOps
Scalable cloud infrastructure, CI/CD pipelines, and automated deployments that grow with your brand.
Security & Compliance
End-to-end security solutions, PCI compliance, and data protection for customer trust.
Analytics & Insights
Customer behavior analytics, conversion tracking, and business intelligence dashboards.
E-commerce Optimization
Performance optimization, payment integrations, and checkout experience enhancements.
Customer Experience
Personalization engines, support systems, and loyalty program integrations.
Operations & Automation
Inventory management, order fulfillment, and supply chain automation solutions.
Gray Cup Narrative
Gray Cup creates sustainable, high-quality essentials for everything that belongs in your cup. Built on the idea of a neutral cup, sustainable, balanced, and uncompromising in quality, Gray Cup focuses on what truly matters.
From coffee and matcha to tea and future essentials, we do not chase categories or trends.
The best is what belongs in your cup.